Business Plan

Self Analysis

One thing that an investor wants to see when reviewing a business plan is what the owner "brings to the table." We have already laid the ground work for this section in previous assignments. The assignment here is to write the Self Analysis section of your business plan which includes the components listed at the bottom of the page. This list also includes tips of information to reference in your writing. Before completing the writing, you should complete the pre-writing immediately following this paragraph. This will ensure that your section is well organized.

Pre–writing (thinking)

You will be writing the paragraphs of the business plan that describe how YOU are qualified to run your proposed business.

Create an outline based on the topic sentence prompts below

  1. Introduction
    • Explain why it is important to be dedicated and equipped with the skills to run your proposed business
    • Answer this question: what are your qualifications and personality characteristics that demonstrate why you will succeed?
  2. Body – write a topic sentence or main idea for each of the following themed paragraphs in the body (see Topic Sentences from Indiana University)
    1. Your experience, training, and education
    2. Strengths and weaknesses – think of this like an interview question – turn weaknesses into strengths and focus on entrepreneurial issues
    3. Willingness to take risks
    4. Personal Development
  3. Conclusion
    • Re–emphasize what you think is the most important qualification or characteristic that demonstrates why you will succeed

Parenthetical Citations

In research writing, it's crucial you give your words some weight and support. Including a Works Cited page is a start, but it's not nearly enough. A reader needs to know when you are calling on support, and where to go looking if they have doubts. Parenthetical citations are references to your sources so a reader knows where to go looking for your outside support.

MLA style for parenthetical references include the author's last name and the page number where the information may be found. In the case of citing electronic resources without a page number, simply cite the author's last name and drop the page number.

For example: "Despite the many challenges she has faced on the Internet, the author still enjoys the "magic" of the MOO" (Dibbell).

Note how the period comes after the parenthetical citation, not before.

When the electronic resource does not have an identifiable author, use the title of the article or the name of the site in place of an author's name.

For example: "Each of the teletubbies has his/her own language acquisition level, and because of this, a child can identify and progress to the next language level when the child feels comfortable" (The Inside Story, 2).

Note the page number is separated by a comma, and does not include "p" or "pg" before or after the page number.

Writing the Self Analysis

Using the pre–writing as a start to each paragraph, expand on your ideas to create a cohesive, well–organized Self Analysis.

  1. Introduction
    • Explain why it is important to be dedicated and equipped with the skills to run your proposed business
    • Thesis – Explain how your qualifications and personality characteristics will ensure the success of your business
  2. Body
    1. Supporting Paragraph 1 – Add to the first topic sentence from the pre–writing by expanding on your personal business experience and training/education in the proposed field. Your resume is a good source for this. Include internships, CSB, and other related experience.
    2. Supporting Paragraph 2 – Add to the second topic sentence by expanding on your personal business strengths and weaknesses. Information you learned from the Entrepreneur Test and the resume may help you address this.
    3. Supporting Paragraph 3 – Add to your third topic sentence by expanding on your demonstrated willingness to take risks. Again, information you learned from the Entrepreneur Test may help.
    4. Supporting Paragraph 3 – Add to your fourth topic sentence by expanding on your brief plan for personal development in the proposed field. If you need more specific information on training in the proposed field, consider going online and looking up the specific job type.
  3. Conclusion
    • Re–emphasize what you think is the most important qualification or characteristic that demonstrates why you will succeed

Save in your Business Plan folder as "self_analysis" - upload to the Synergy Dropbox BP Self Analysis assignment