Business Plan - Floor Plan

Floor Plan

 

The layout of your business will be an important factor to its efficiency and ability to market your product to your customers. Having a good floor plan will also help in making a variety of financial decisions. There are a variety of programs you can use to design your floor plan from CAD (computer aided design)to Google SketchUp, you could use Gliffy.com make sure to determine size), SmallBluePrinter or FloorPlanner. We will let you decide.


Your next assignment is to complete a floor plan for your business.

Key components that you will need to have will be the square footage of your facility and the square footage of your kitchen and bath (omit kitchen if this is not part of your design as we will calculate the square footage for your floor plan.

 

The elements that should be included are as follows:

CAD Tips

5 level work will need to clearly illustrate business components as well as architectural components

 

Save as Floor Plan in your business plan folder - include a 2 or 3 sentence writing about your design - you must include in the writing your overall square footage for your (1)kitchen - (2)bathrooms - (3)overall facility

 



Extra Credit: Create a Storefront that includes the total exterior elevation of the business. It has three main parts.

1. Marquee - Sign displaying the store's name.

2. Entrances

3. Window Displays

4. Parking lot

 


 

Business Layout - Visual Merchandising

Visual Merchandising - the coordination of all physical elements in a place of business so that it projects the right image to its customers.

Four key elements of visual merchandising include: storefront, store layout, store interior, and interior displays. In the floor plan, we will be addressing mainly the store layout component.

Store Layout refers to the way floor space is allocated to serve customers. It has four main parts.

1. Selling Space

2. Merchandise Space - Storage of extra inventory.

3. Personnel Space - Employee lockers, offices, lunch room, restrooms.

4. Customer Space - Restaurant, dressing rooms, lounges.

Other Considerations

  1. Where will the general product categories be located in the store?
  2. Which products will be located closest to doors and other exits?
  3. Where should impulse and convenience goods be placed?
  4. How should related items be displayed? Example: Shirts and ties.
  5. Where should seasonal and off-season products be located?
  6. What traffic patterns should be designed to encourage customer shopping?
  7. How can merchandise be placed to encourage shopping and eliminate crowding?