International Marketing Project
Issues Brochure
Your task is to create an "issues" brochure for people traveling to or interested in your country. Your brochure will need to include information about your social, environmental, or political issue in your particular country. This brochure would be an aid for individuals interested in your cause and your IMP country. You will be graded on the design, as well as the content you present.
- Helpful article from 10 Tips for Creating Professional Brochure Designs
- You may do this in Word, InDesign or Publisher
Below is a list of topics that could be covered in your brochure and resources both of which were adapted from a Web Quest activity on creating a travel brochure. Much of this information you may already have in your IMP paper.
- a detailed map of the destination
- geographic and environmental descriptions
- A focus around the issue and the product/service you are offerting
- language(s) spoken
- religions and holidays celebrated
- the currency used and current exchange
- specific historical locations
- a list of available tours that offer tourists an opportunity to sight see
- a schedule of tours
- names and locations of areas of interest (recreation, dining, etc.)
- prices for activities if available
- transportation to destination
- business etiquette
- appropriate pictures
Suggested Resources
- National Geographic
- Lonely Planet provides general information, maps, histories, travel packages, entertainment and site seeing guides for the destination of your choice.
- Fodor's - Extensive guide to destinations around the world
- Frommer's bargain tips, message boards, an online magazine, and information
- Travel.com — Get recommendations on attractions, restaurants, and hotels, and up-to-date weather, health tips, and general information for thousands of destinations