International Marketing Project

Table of Contents

Table of Contents (list this title)

After your cover page (but before your IMP paper) will be your Table of Contents. The table of contents will give the reader the opportunity to jump to sections of interest with very little effort.

In order to create an effective table of contents, be sure to include each of the following sections listed at the bottom of the page.


How to do a table of contents in Word 2010 (super easy!)

Click here for example

  1. On the first page of your formatted IMP document, select the words to include in the table of contents (that would be all the titles listed below)
  2. To manually create a table of contents, on the Document Elements tab, under Table of Contents, point to a style and then click the down arrow button.
  3. The Table of Contents page(s) will is not numbered.

IMP Section Titles

  1. Introduction
  2. Issue
  3. Non-Profit
  4. Geographical Area Analysis
  5. Economic Analysis Part I
  6. Economic Analysis Part II
  7. Political System
  8. Trade Laws and Legal Analysis
  9. Population
  10. Diet and Nutrition
  11. Housing
  12. Transportation
  13. Labor
  14. Education
  15. Clothing
  16. Recreation and Leisure
  17. Language
  18. Religion
  19. Bibliography - (MLA - must be in alphabetical order, must have a minimum of 12 cited sources within your IMP and in your bibliography)
  20. Appendix
    1. NonProfit - Print Ad
    2. Issue Brochure
    3. Images (as you see necessary)
    4. Recipes (as you see necessary)
    5. Etiquette Information
    6. Country Selection Letter