International Marketing Project

Table of Contents


Table of Contents (list this title)

After your cover page (but before your IMP paper) will be your Table of Contents. The table of contents will give the reader the opportunity to jump to sections of interest with very little effort.

In order to create an effective table of contents, be sure to include each of the following sections listed at the bottom of the page.

Formatting

Click here for example

  1. Indent the section titles by .5 inches — type all section titles first before moving to the next step
  2. Use dot leaders to connect and spread page numbers
    • Highlight the section titles
    • Select Format > Tabs
    • In the Tab Stop Position, type in 5.5
    • Select the right alignment radio button
    • Select the dot radio button (2.....)
    • Click OK
    • Back to the document — place the cursor after a section title, and hit the Tab key. You should see dot leaders spread accross the page
  3. Insert page numbers after the dot leaders
  4. Indent subtitles by .5 inches after section title (if applicable)
  5. The Table of Contents page(s) will is not numbered.

IMP Section Titles

  1. Introduction
  2. Issue
  3. Non-Profit
  4. Geographical Area Analysis
  5. Economic Analysis Part I
  6. Economic Analysis Part II
  7. Political System
  8. Trade Laws and Legal Analysis
  9. Population
  10. Diet and Nutrition
  11. Housing
  12. Transportation
  13. Labor
  14. Education
  15. Clothing
  16. Recreation and Leisure
  17. Language
  18. Religion
  19. Bibliography - (MLA - must be in alphabetical order, must have a minimum of 12 cited sources within your IMP and in your bibliography)
  20. Appendix
    1. NonProfit - Print Ad
    2. Issue Brochure
    3. Images (as you see necessary)
    4. Recipes (as you see necessary)
    5. Etiquette Information
    6. Country Selection Letter