International Marketing Project


Introduction (list this title)

You will be writing an overview on your country and your issue. This will be the first writing piece in your IMP. This section should include:

  1. A description of the entire project. You will walk the reader through each section. You can see the complete IMP Project outline here
  2. A rationale for selecting this country, and what lead you to believe it would support the non-profit business venture you have selected (use specific examples from your data that you have researched up to this point. You may want to refer back to your Country Selection Letter or your Issues assignment)

This writing piece should be no longer than one page — if you need a goal, then 4 paragraphs would be a good goal to have.

Save in your IMP folder as intro