International Marketing Project

Global Fair

The Global Fair is designed to simulate how a non-profit business might promote itself to encourage individuals or investors to support their company in their specific political-social-economic issue in a specific foreign market. It is also designed to showcase your county of study to the students in the CSB and demonstrate your knowledge and understanding of said country.

Your role as a presenter will be to introduce your country and non-profit and what it has to offer both the consuming public and those socially aware. While your role as an audience member will be to gather information about the different businesses and countries and determine if the presented foreign market has potential for the proposed non-profit.

As a presenter, you will set up your booth along with other junior and senior members of BIS. Each presenter will be required to do about six presentations to an audience made up predominantly of your CSB classmates. You are also welcome to invite parents, siblings or any other individual that you feel may be interested in seeing your presentation.

Required Components

Please note: for some of these items, you will need to make a trip to a local copy center to ensure professional quality — we will print one copy of your print ad and one copy of your brochure in color (brochure must be sent as a pdf).

Booth (5 points)

Aim for professional quality only

This is a chance for you to get creative and utilize some of the marketing and graphic skills you learned this year. In addition to using your print ad and brochure, your booth must also include the following items:

  1. an 8.5" x 11" sign with the following information (substitute your information where appropriate):
    • CSB Global Fair 2012
    • topic "Delivering the World's Best Hot Dogs in Rogania"
    • presented by Jane Smith
  2. authentic cultural pieces from your country
  3. prototype or example of your item available in support of your non-profit
  4. authentic cuisine from your country*
  5. web page or slide show

*Not a required component of the booth- usually a very cool addition (not a focus of your presentation please)

Handouts

Handouts are useful advertising plugs in presentations designed like the Global Fair. You must provide professional copies (6 – 10) of the travel brochure (these can be black and white), and should also consider these handouts:

  1. print ad*
  2. the one–page sales pitch*
    • A miniaturized version of your presentation, complete with logo, bar graphs, and sales pitch — why is it a good idea to support your non-profit? Who will this benefit
  3. business card*
  4. poster or similar

*Not a required component of the booth, but those looking for exceptional scores should provide three of the four items listed

Summer in Sweden

Presentation Attire

Aim to dress in attire representing the professional/business style in your country.

You should have garnered this info in our IMP Clothing assignment.

You may also dress in attire that represents the culture of your country or the company you represent.

If finding cultural–specific attire is difficult, you must dress professionally regardless.

Presentation (5 points)

Keep in mind the objective of your presentation: you are convincing an audience that your country of study and the issue you are attacking are worthwhile and impactful— think of your audience as investors or agents of social change that can help your cause.

With that in mind, cover information from the following sections you feel provide evidence to support the above objective:

  1. Introduction
  2. Non-profit
  3. Issue and your idea
  4. Climate and Topography
  5. Economics - Primary Resources
  6. Economics - Primary Industries
  7. Economic System and Status
  8. Current Rate of Exchange and analysis
  9. Political System and analysis of stability
  10. Primary Language and secondary languages (business?)
  11. Last minute honorable mentions — anything you deem worthy to the cause
  12. Concluding information