International Marketing Project
Country Selection Letter
Just recently you did an informal survey of product origins in your office and are convinced there are a variety of opportunities in international business. You realize it is important to let you boss know this and feel this is a great opportunity to advance your career. You tell the boss - the idea is a hit.
Your boss decides to look for ideas that would make your non-profit business successful by focuing on a particular issue (social, political, environmental, etc.) that would have a direct and lasting impact on BIS Inc. through marketing, manufacturing, and supplier opportunities in other countries and wants the entire division to head up a thorough investigation into several countries that show promise.
You decide to be proactive and make a recommendation that a formal letter of intent is the best avenue for fairness in country selection. You tell the boss - this idea is also a hit.
The boss decides that each employee will write a formal letter requesting each individuals top three choices of countries (in order of preference) to investigate and (eventually) create a non-profit branch of BIS Inc.
Your boss also wants you to know that this process is ultra competitive, and only the best will be rewarded with their first choice.
Consider your country choices carefully!
You will be working with them the rest of the year.
A - Z list of Countries from the Department of State
Since this is an important project, you decide a formal letter of your proposal would be appropriate rather than the usual informal e-mail or interoffice memo. Being an experienced business professional, you write your letter in block format and:
- state the intention of your letter immediately in the first sentence (what do you hope to get with this letter?)
- introduce your concept in the first paragraph (potential non profit idea around an issue you are already familiar with - along with your country of first choice)
- explain it in detail in the second and possibly third paragraphs (second and third choice countries - and why they would be excellent avenues to explore)
- leave with a statement of goodwill and contact information in the last paragraph
Knowing that only one individual will be assigned to each country, you know it is important to show you have some background and motivation to investigate your country of choice thoroughly. You must also present two alternative countries to your first choice since competition for more popular countries may be intense. You present factors such as:
- family origins in that country
- visitations or planned visitations to that country
- briefly researched topics on that country
- knowledge about particular social/political/environmental issues currently happening
- career interest for example:
- fashion - France,Italy
- auto - Germany, S. Korea, Japan
- medicine - India
- Your company is:
- BIS Inc.
- 655 N. Third
- Central Point, OR 97502
- Phone (541) 494-6300
- Job title- International Market Research Specialist
- You are sending your missive to:
- Dr. Johnny Allen Hendrix
- Human Resources Director
- BIS Inc.
- 845 United Nations Plaza
- New York , NY 10017
After carefully proof reading your letter and making sure all key components are present, (to help insure you get your country) link the letter to your worklinks as imp_letter
COMMON ERRORS
- Letter not formatted correctly
- Not full block
- Spacing incorrect
- No dateline
- No juice - no detail
- Not stating your intention
- Spelling
- Not proofing your paper
- No background or motivation to choose you